Dr Geoff Davis

Dr Geoff Davis

Chief Commercial and Technical Officer - HORIBA MIRA Ltd


Dr Davis joined MIRA in 2009 following 10 years at Ricardo - the technical, engineering and management consultancy. He is an experienced engineering consultancy professional with a solid grounding in engineering fundamentals, has up-to-date experience in the latest automotive technologies and trends and has first-hand experience of working across a comprehensive range of overseas territories and industry sectors. As part of the new executive team Geoff has overseen the development of the brand and marketing activity, implemented the international platform that will enable MIRA’s future growth plans, whilst working closely alongside his colleagues with the development of the organisation’s commercial and technical capability, and future corporate strategy.

Geoff’s background gives him a unique insight into the global automotive, defence and off-highway industries and he has spent considerable time in Asian, European and South American markets creating entities, developing new business and delivering engineering and strategic consultancy projects.