Joe has had an extensive career in the automotive industry and previously held the position of Chairman, Ford of Britain. He was formerly Chairman and CEO of Jaguar and Land Rover where he was responsible for overseeing sales and production expansion at Land Rover and setting in train necessary structural changes at Jaguar. Joe has also held a number of global marketing and operations positions at Ford's World Headquarters in the USA.
Joe is a member of the UK’s Automotive Council and was President of the UK Automotive Industry's trade organisation, the Society of Motor Manufacturers and Traders. He was awarded the CBE for services to the automotive industry in the Queen's birthday honours list in 2011.
He is the Chief Executive of the Automotive Investment Organisation (AIO) and Chairman of the RAC Foundation.