An experienced entrepreneur with more than 18 years of experience in electric vehicles, devising and implementing high value-added technology solutions. Founder and CEO of Tevva Motors Ltd, a UK based company supplying range-extended electric trucks, an advanced low emission and low cost of ownership solution to logistical companies, chain stores etc. The company is addressing the medium-duty (GVW 7.5T-18T) urban back-to-base truck market – a £4.5 billion, 150,000 unit market in the EU alone. Co-founded Evida, a provider of energy solutions for the EV market; an online construction management software company; and Cyota, an online anti-fraud software company, which was sold for $145m. Asher is a former submarine naval officer, and graduated first in class from the Israeli Naval Academy and has an MBA from IMD, Switzerland.