Professor Greenwood joined WMG in 2014 from Ricardo UK Ltd where he was Head of Hybrid and Electric Systems, leading advanced technology projects in passenger cars, defence, motorsport and the clean energy markets. Strategic projects at Ricardo included the preparation of automotive industry technology roadmaps and research priorities for the NAIGT (New Automotive Innovation and Growth Team), TSB and Automotive Council. Professor Greenwood is a Board Member at the Low Carbon Vehicle Partnership (LowCVP) and a Member of the Technology Strategy Board's IDP Industry Advisory Board. He is a member of the EPSRC's Energy Scientific Advisory Committee and Advanced Propulsion Centre UK (APC) Advisory Board. Professor Greenwood co-ordinates the University's activities as the Advanced Propulsion Centre's Electrical Energy Storage Spoke. He also provides academic leadership for the development of R&D activities for the National Automotive Innovation Centre.