Stephen Skippon is a highly experienced transport researcher with a wide range of knowledge of experimental, quantitative, and qualitative methods in behavioural science. He has particular expertise in designing appropriate research approaches that maximise the validity and generalizability of findings, within constraints of project timescales, resources, and budgets. He has published research on sustainable mobility, including on user responses to electric vehicles, in major transport research journals. Before joining TRL Stephen led Shell’s behavioural science R&D programme after a career alternating research, marketing, and strategy roles. As a marketer Stephen specialised in developing compelling Customer Value Propositions (CVPs) for potential new business opportunities, using extensive market research and customer co-development processes. As Marketing Innovation Manager for Shell Consumer, he led the market research and CVP development behind Shell Drive, the company’s car club business launched in the early 2000s in Germany.